Unlike General Norms is a brand founded by two brothers Eric & Billy Eugene. We focus on the conception of handmade Italian sneakers and ethical apparel made in Canada. Our mission is to bring out the best in people & stimulate their well being throughout honorable fashionThe creators whom were themselves victims of an injustice in 2016, decided to flip the script by creating their own vision of freedom and finer things. This is why we strongly believe that there is good in every bad circumstance. Unlike is more than a ordinary trademark, it's a movement and a community. What is in the making you might ask yourself? We’re building an heritage for those who aspire to be free & achieve great things. We share our vision in order to inspire & uplift individuals. One creation at a time, we are making people stand out and
break usual norms [...]

-The UGN team